Super Bowl Commercials 2014: This Year’s 10 Best

By February 3, 2014Opinion

It’s always interesting to see the lineup for the largest stage in commercial marketing of the year– Super Bowl Sunday. Super Bowl commercials truly don’t play by normal marketing rules, and they produce some of the most fresh and some of the strangest ads you see all year for products and brands, which might be why it’s so fun to see what they’ll try to surprise you with each year at such lofty price tags. And so often you hear at least half of your friends saying “I only watch the Super Bowl for the ads.” So it’s become a duty all of itself to watch, review, and give picks of the best and worst. Since we at Escape Plan Productions always keep an eye on trends, fresh concepts, and what works in video advertising, we wanted to give our opinions on the 10 best of Super Bowl 2014. And if you watched the game last night, then you know a lot of these ads were way more captivating than the Broncos.

The 10 Best of 2014

#10: Seinfeld’s “Comedians in Cars Getting Coffee”‘

It’s just too awesome to see a surprise Seinfeld reunion. And Newman!

#9: Beats Music with Ellen

Besides the fact that we really love Ellen dancing in this, the concept is pure fun.

#8: Doberhuahua – Audi

This one’s just funny and weird, and it has Sarah McLaughlin parodying herself in her famous ads.

#7 “Gracie” – Cheerios

That little girl and her family are just too cute together. Great reaction shot from the mom at the end too.

#6: Wonderful Pistachios with Stephen Colbert

Stephen Colbert is never not hilarious. Big improvement over Pistachios’ Gangnam Style parody last year!

#5: “Empowering” by Microsoft

Great inspirational and moving ad from Microsoft about the importance of technological advances.

#4: Radio Shack’s “The Phone Call”

“The 80s called. They want their store back.” Awesome stuff and so many cameos, including Chucky and Alf!

#3: Budweiser’s “Puppy Love”

Awwwwwww. Hard not to love a puppy as adorable as this one.

#2: Butterfinger Cups

Love the absurdist comedy going on here. Our biggest laugh out loud moment of the night.

#1: “It’s Beautiful” by Coca-Cola

This was the most moving ad of the night, with beautiful cinematography and a perfect representation of the spirit of diversity in America.


Honorary Mention: David Beckham in those H&M undies!

One last bonus Ad: Anna Kendrick for Newcastle

This one was a hilarious, meta anti-Superbowl commercial ad and it works so well because of Anna Kendrick’s comedy.


Agree or disagree with our picks? Let us know in the comments! Which ad was your favorite this year?

Escape Plan Productions is a small video and film production company based in Austin, Texas. Contact us today for a free quote on producing one of the most creative and eye-catching commercials for you or your business! Email


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