You’ve seen the videos all over your Facebook newsfeed for a few weeks now– that’s right, the ALS Ice Bucket Challenge. It’s incredible how much awareness and fundraising the ALS Ice Bucket Challenge has accomplished in such a short amount of time. When it comes to memes on the internet, this is about as great of purpose as any. The amount of money that has been raised is astounding (over $62.5 million as of August 23rd) compared to $2.4 million during the same time period last year (July 29 to August 23). We at Escape Plan Productions encourage everyone to donate to ALS here and educate yourselves about Amyotrophic lateral sclerosis (ALS), or Lou Gehrig’s Disease as you often hear it referred to as.
Keller Davis donated and participated over the weekend. We figured we would spend a few minutes adding a bit more production value than a vertical cell phone video (which seems to be the most common) since we are in fact a video production company and know what we’re doing when it comes to this kind of stuff. 🙂
Check it out!